Pitti 80 heats up with West Coast theme

As if Florence's searing summer sun is not already hot enough for the cadre of menswear buyers that make the trip to Pitti Uomo, the eightieth edition of the menswear trade show will be kicking off the buying roster this season with a theme dedicated to California. With Hawaiian shirts enlivening menswear rails and pundits sensing a rebirth of surf derived looks, it seems apt. Whatever, the